unleash your spirit animal!

SPIRIMAL is a lifestyle brand where illustration meets everyday life. Behind SPIRIMAL is an illustrator from Tartu, Estonia – the European Capital of Culture 2024. Our mission is to turn ordinary objects into works of art adorned with our original illustrations and repeat patterns. Inspired by the urban jungle and playful puns, our designs are anything but ordinary. Whether it’s fun apparel, quirky accessories, or unique home decor, our products are made to stand out, spreading joy and positive vibe. We mix art, humor, and style, taking your lifestyle to a whole new level of creativity. If you’re faint-hearted, better steer clear. If you are fun, join the SPIRIMAL tribe and unleash your spirit animal!

Creative Process

At SPIRIMAL, creativity begins in a sketchbook. Each design starts with a hand-drawn sketch, which is then photographed or scanned and brought into Affinity Designer. While we are skilled in Illustrator and CorelDraw, Affinity Designer is our preffered tool for its versatility and precision. We convert our sketches into crisp vector designs, ensuring they look stunning at any size. Whether it’s a single graphic or a repeat pattern, each illustration is meticulously crafted. After illustration proccess is done, we start designing the product by putting our artworks to product templates provided by our trusted partner company.

Production Process

Our production process blends creativity with expertise to deliver products that look fantastic and are made with care. Our every product is made to order just for you! While this means a slightly longer delivery time, it helps us reduce overproduction and minimize waste, shrinking our environmental footprint. As a small Estonian brand, we’ve partnered with a trusted company to handle production, allowing us to focus on what we do best – creating art!

Our partner uses advanced techniques to ensure top-notch quality. For edge-to-edge prints, they use the cut & sew method with sublimation printing for vibrant, designs with great coverage. Even our home decor items, like mugs, are crafted with sublimation for vivid and lasting designs. For some apparel, they use direct-to-garment (DTG) printing for a softer look.

Order Fulfillment

Our partner has in-house manufactory in Europe and North America, with headquarters in North Carolina (US) and Riga (Latvia, EU), plus partner facilities worldwide. Their extensive global network ensures your orders can be fulfilled almost anywhere.

Each product is packaged with care, often using post-consumer recycled (PCR) plastic to support recycling efforts and cardboard boxes for sustainable packaging. Sometimes, items may ship separately to ensure they arrive safely. If part of your order arrives first, don’t worry – the rest is on its way!

Get in touch

We love hearing from our customers and collaborators! Whether you have a question about our store or want to explore a potential partnership, or even if you have a special design request in mind, we are excited to hear your thoughts. Shoot us a message and we’ll get back to you as quickly as we can. Let’s create something amazing together!